Last updated: October 9, 2026

Thank you for choosing to be part of our community at Dental Leaders ("Education Avenue SRL", "we", "us", or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy or our practices regarding your personal information, please contact us at office@dentaleaders.com.

When you visit our websites (including dla.dental, dentaleaders.com, and any associated subdomains) and use our services, you trust us with your personal information. We take your privacy very seriously. This privacy policy describes what information we collect, how we use it, and what rights you have in relation to it.

This privacy policy applies to all information collected through our websites, mobile applications, and any related services, sales, marketing, or events (collectively referred to as the "Services").

1. What Information Do We Collect?

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide when registering for an account, purchasing courses or masterclasses, subscribing to our services, or contacting us. This includes:

Identity & Contact Data: First and last name, email address, phone number, postal address, professional title, and dental practice information.

Account Credentials: Passwords and security information used for authentication and account access.

Payment Data: Credit/debit card details and billing information. All payment data is processed and stored by Stripe, Inc. We do not store your full card number on our servers. Please review Stripe's privacy policy at stripe.com/privacy.

Professional Profile Data: Information related to your dental profession, including specializations, practice details, and professional interests, particularly when completing assessments such as our Dentist Archetype Quiz or DISC profiling tools.

Social Media Login Data: If you choose to register using a social media account (e.g., Facebook, Google), we receive certain profile information from your social media provider, including your name, email address, and profile picture.

Communication Data: Records of correspondence when you contact us, including email content, support requests, and feedback.

1.2 Information Automatically Collected

When you visit our websites, we automatically collect certain technical and usage information:

Device & Browser Data: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.

Usage Data: Pages visited, time spent on pages, referring URLs, click patterns, and navigation paths through our websites.

Analytics Data: We operate our own analytics system (DLA Analytics) which collects page views, session duration, visitor counts, and geographic location data (country level, derived from IP address). This data is stored on our own servers and is not shared with third-party analytics providers.

Session Recordings: When enabled, we may record anonymized session replays of user interactions (mouse movements, clicks, scrolls, page content) to improve user experience and identify usability issues. Recordings are stored for a maximum of 7 days and are automatically deleted. Sensitive fields such as passwords and payment inputs are excluded from recordings. Session recordings are limited to a configurable storage cap and are never shared with third parties.

Course Progress Data: Video watch progress, quiz results, lesson completion status, and certificate generation records for educational content you access through our platform.

2. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Services:

Essential Cookies: Required for account authentication, session management, security (CSRF/nonce tokens), and shopping cart functionality. These cannot be disabled.

Functional Cookies: Remember your preferences such as language settings, display preferences, and course progress.

Analytics Cookies: Our own DLA Analytics cookies track page views and session information to help us understand how our websites are used. We do not use Google Analytics or similar third-party tracking services for general website analytics.

Caching Cookies: We use SpeedyCache to improve website performance. These cookies store temporary page data to reduce load times.

You can control cookie preferences through your browser settings. Disabling essential cookies may prevent you from using certain features of our Services.

3. Push Notifications

With your explicit consent, we may send you browser push notifications about course updates, new content, special offers, and account-related information. Push notifications use the VAPID (Voluntary Application Server Identification) web standard. You can opt out of push notifications at any time through your browser settings or through your account dashboard. Your push subscription data (endpoint URL and encryption keys) is stored on our servers and deleted when you unsubscribe.

4. How Do We Use Your Information?

We use the information we collect for the following purposes:

Service Delivery: To create and manage your account, process payments, grant access to purchased courses and masterclasses, track your learning progress, and issue certificates of completion.

Communication: To send transactional emails (purchase confirmations, password resets, course access notifications), and with your consent, marketing communications about new courses, events, and promotions.

Improvement: To analyze usage patterns, diagnose technical issues, improve our platform features, and develop new educational content.

Security: To detect and prevent fraud, unauthorized access, and other malicious activities.

Legal Compliance: To comply with applicable laws, regulations, and legal processes.

5. Sharing Your Information

We share your personal information only in the following circumstances:

Payment Processor (Stripe): Payment data is transmitted to Stripe for transaction processing. Stripe acts as an independent data controller for payment information.

Hosting Provider: Our websites are hosted on servers provided by Romarg (Romania). Your data is stored on servers located in Romania/EU.

Content Delivery (Cloudflare): We use Cloudflare for content delivery, DDoS protection, and SSL/TLS encryption. Cloudflare may process request metadata (IP addresses, headers) in accordance with their privacy policy.

Video Hosting (Vimeo): Educational video content may be hosted on Vimeo. When you watch embedded videos, Vimeo may collect usage data according to their privacy policy.

Email Services: We may use third-party email delivery services to send transactional and marketing emails.

Legal Requirements: We may disclose your information when required by law, court order, or governmental authority, or when necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We do not sell, rent, or trade your personal information to third parties for their promotional purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy:

Account Data: Retained for the duration of your account plus 30 days after account deletion to allow for reactivation requests.

Payment Records: Retained for the period required by applicable tax and accounting laws (typically 10 years under Romanian law).

Course Progress & Certificates: Retained for the lifetime of your account so you can access your learning history and certificates.

Analytics Data: General analytics data is retained for up to 365 days. Session recordings are retained for a maximum of 7 days.

Communication Records: Support correspondence is retained for 2 years.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

SSL/TLS encryption for all data transmission; secure password hashing; CSRF protection and nonce verification for all form submissions; role-based access controls; regular security updates; and WAF (Web Application Firewall) protection.

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected data from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us at office@dentaleaders.com.

9. Your Privacy Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

Right of Access: You can request a copy of the personal data we hold about you.

Right to Rectification: You can request correction of inaccurate or incomplete data.

Right to Erasure: You can request deletion of your personal data ("right to be forgotten").

Right to Restrict Processing: You can request that we limit how we use your data.

Right to Data Portability: You can request your data in a structured, machine-readable format.

Right to Object: You can object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact our Data Protection Officer (details below). We will respond to your request within 30 days.

If you believe we are unlawfully processing your personal information, you have the right to lodge a complaint with your local data protection supervisory authority. For Romania, this is the ANSPDCP (Autoritatea Nationala de Supraveghere a Prelucrarii Datelor cu Caracter Personal) at dataprotection.ro.

Managing Your Account

You can review and update your personal information at any time by logging into your account dashboard. To request account deletion, please contact us at office@dentaleaders.com.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by updating your preferences in your account settings.

10. Do-Not-Track Signals

Some browsers include a Do-Not-Track (DNT) feature. Because no uniform standard for DNT signals has been adopted, our websites do not currently respond to DNT signals. If a standard is established in the future, we will update this policy accordingly.

11. Third-Party Websites

Our Services may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party service before providing personal information.

12. Updates to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. We encourage you to review this policy periodically. If we make material changes, we may notify you via email or through a prominent notice on our websites.

13. Contact Us

If you have questions or comments about this privacy policy, please contact us:

Education Avenue SRL
Gheorghe Titeica Street, Nr. 142, 4th Floor
District 2, Bucharest, Romania
Email: office@dentaleaders.com

Data Protection Officer (DPO)

Mrs. Ana-Maria Baros
Str. Cuza Voda, 18
Tulcea, Romania
Phone: +40 740 233 256
Email: avocatbaros@yahoo.com